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The platform is rolling out a new feature that enables them to cut down on the amount of AI-made media appearing in their streams. This initiative comes as the platform disclosed that it now features more than 1 thousand million AI videos.

Pilot Phase and Launch

This change is being tested over the next few weeks before a full-scale launch. This shift comes amid a rise in AI content, spurred by recent content generation software.

The Broader AI Trend

Recent reports that approximately a tenth of the quickest rising video streams on a popular video site primarily display clips produced artificially. A significant portion of this material is considered mass-produced AI material, a phrase for poor-quality, mass-produced content that is typically nonsensical or bizarre.

“We know from our community that many people like content made with AI tools, including computer-generated images to educational videos, and we want to offer the community the option to increase or decrease of that, depending on their own likes,” commented a platform representative.

Scale of AI Content

The service shared that there are presently 1.3bn videos on its app labeled as made with AI. Collectively, in excess of 100 mn media items are uploaded to the service every day, making clips made by AI a relatively small percentage of its overall inventory.

User Control Features

Viewers will be in a position to limit or boost the level of artificial media they view by accessing the content preference option in the app and picking AI-made media. Further subjects that are already be controlled under the setting include news, fashion, cosmetics, and dance.

Platform Guidelines

The platform’s policies oblige users to identify lifelike AI-made content, and it forbids malicious fake videos of celebrities or emergencies. Any realistic AI video that is not labeled can be deleted under its community policies.

Additionally, the service will now apply an “AI-made” watermark to content produced via its own AI tools, or flagged by an collaborative effort for spotting content made by AI. This step is aimed to stop users from trying to circumvent the tagging system.

Educational Initiatives

The platform is also establishing a two million dollar awareness program for experts and institutions to develop learning resources about responsible artificial intelligence. This initiative will benefit educational bodies specializing in teaching programming and robotics.

Content Safety Approach

TikTok has supported its moderation strategy, amid debate over intentions to lay off hundreds of safety staff in the UK. The company is planning to eliminate 439 jobs in its trust and safety department in the UK capital, with worker representatives and online safety experts raising concerns that humans are being replaced by AI moderation.

A senior executive explained that staff-based oversight would remain essential, but artificial intelligence can safeguard staff by filtering out the most harmful content ahead of it gets reviewed by staff. The company announced a significant reduction in shocking and graphic content handled by content reviewers over the last 12 months due to the use of its AI tools.

“We think that it’s essential to integrate people and machines to keep the platform safe,” she said. “We’ll have people as integral to the approach, but we further consider it’s highly necessary to minimize viewing of unsafe media as swiftly, which is why a lot of the machine support is proving valuable operate efficiently.”